Giving a personalized gift is a great way of showing a person how important that person is in your life. When you gift personalized pens to people, even if they are being given as promotional pens, the gifts will be very effective if designed creatively. When you are giving personalized pens to a friend or relative whom you know closely, personalizing it will be comparatively easy. It will be best to personalize it with a shared memory. If you have gone together trekking or boating, you can add the picture of a boat or a mountain on the pen. Or if your friend is a food junkie or exercise junkie, you can add some symbol of his fad.
When you are giving personalized pens to customers as promotional pens, you will have to do some research into the interests of the customer to whom you are gifting it. It will be best if you can design the pen by connecting your product and his interest in some subtle way. If not, just incorporate the two on the pen on a visually appealing way. If you are not able to come up with unique ideas for each of your personalized pens, at least design them in such a way that the receiver will be happy to show it off to others. A pen is something that people will use a lot in front of others, and where the gift recipients feel happy about the pen he or she is using, they are likely to flaunt it to others. This will substantially benefit you if they are promotional pens as well.
You can also use apt quotes or advices on personalized pens. Data about or advice relating to universal problems like global warming or poverty or the AIDS epidemic can be imprinted on all types of pens. If you are doing niche marketing, your promotional pens can carry messages that are relevant to the target market population.