Promotional pens are the newest rage in town. Though most companies were apprehensive about the potential of pens to drive their business towards growth, today they are reveling in its success. The pens have transformed from being simple writing tools to powerful marketing items that dictate the growth of businesses, thus giving a new dimension to the saying “The pen is more powerful than the sword”. The key to defining the success of your business with personalized pens is by choosing the right ones that compliment your brand image and reinforce the nature of your business. While this may not seem to be a daunting task considering the choices available in personalized pens, there are certain factors that need to be considered to make the right choice.
One of the main factors to consider while purchasing the promotional pens is the nature of your business. For example, if you have an upcoming hospital about which you want people to know, you can purchase the promotional pen that is shaped like a syringe or a simple pen that has a heart at the tip. It will be easy for people to associate pens like this to the hospital. On the other hand, if you have an airlines company and want to make sure that customers always have the contact details of your company handy, choose pens that are shaped like an airplane. While choosing the design, make sure the functionality of the personalized pens is not compromised on.
The amount of space available to print the details of your company is also another aspect that you need to consider while choosing promotional pens. The pens that you select should have sufficient space to carry the important contact information of your company in legible font. If there is limited space available, limit the amount of information you print on it instead of trying to concise everything by opting for a very small font. Most companies make the mistake of choosing use and throw pens in order to save money. However, spending that extra half a cent or a dollar to choose refill pens is highly advisable since your prospective audience will carry it around and use it for years. This ensures that the contact details of your business are handy at all times, thus assuring you of repeated business. If you are looking for the best personalized pens at nominal prices, do not forget to check out the online stores.