The success or failure of any business can be determined by its promotional campaign and the merchandize chosen to advertise the brand. Promotional merchandize has always played a very critical role for years now, a fact that is proven by the number of wall clocks, laptop bags, jackets and others we see often with logos imprinted on them in bold. A couple of years ago companies were not hesitant to set aside a big, fat budget for marketing and advertising. However today, it is not the money, but the promotional merchandize itself that plays an important role. Items that can be distributed to a larger number of customers without having to spend money hand over fist is what businesses prefer currently. Fun pens are merchandize that meet the criteria to the “t”, thus making them the right choice. Personalized pens shaped uniquely tend to capture the attention faster and retain it for longer, which is another fact that works in favour of the fun pen.
Considering the growing demand for fun pens, there are newer variants entering the industry, almost on a daily basis. From jalapenos to a cruise ship, there are personalized pens available for every business conceivable. The varying needs of every business has made manufacturers come up with a plethora of designs, shapes, sizes and patterns for their prospective clients to choose from. While an airlines operating firm can choose the jet plane pens, a florist can benefit by choosing the flower shaped pens such as the lily pens, hibiscus pens, flower bouquet pens and many more.
Fun pens also vary considerably based on the features they possess. They can be broadly classified into use-and-throw pens and refill pens. The use-and-throw pens affordable and they serve the recipient only for a short span of time. It is the refill pens that are preferred because customers tend to use them for years, thus increasing the chances of bringing in regular business. You can choose personalized pens with added features as well. The makers of these pens have added certain functionalities that make it a lot more useful. Fun pens such as the light up eyeball pen, light up football pen, light up earth pen and light up hammer pens are examples of multipurpose pens, which serve writing and lighting purposes. While pens such as bend a pen can double up as a stress reliever, the talking pen can lighten up the workplace and induce fun.