Pens have always been in demand since centuries. However, the demand for them just increased exponentially ever since companies and people started using them to market their business and also offer them as gifts. The concept of promotional pens and personalized pens has spread like wildfire all over the world. Manufacturers are coming up with pens in various sizes and shapes to cater to the requirements of the growing audience. It is no wonder that the industry is filled with so many options that people feel spoilt for choice. Though the pen is a very powerful marketing tool today, it can serve the purpose well only if the right choice is made. Whether you are buying pens as promotional merchandize or personal gift items, there are certain things that need to be avoided.
Never buy promotional pens just because their design is too appealing. When you are buying pens to promote your business, it is important to make sure that your prospective customers can associate the pens with your business. If you have just set up a toy store and want to attract audience in large numbers, you can choose pens that are based on popular cartoon characters such as Mickey Mouse, Donald Duck, Goofy and others that parents and children can easily relate to. The next time they have a need to purchase toys, they can easily remember the presence of the pen with your contact information, thus enabling them to get in touch with your easily. These personalized pens serve the purpose well and get you repeat business.
Use and throw promotional pens are definitely cheaper than the refill pens. While you may want to choose them because of their lower costs, you also have to understand that they will not be with the customer for long. If you want the personalized pens to be in use for long so the name of your business can reside in their memory, choose refill pens though they cost slightly more. When you buy these pens in bulk, you will hardly notice the difference in the price, but you can definitely notice a difference in the repeat business you will get.
Another aspect to avoid is choosing promotional pens that are either too thick or too slender. While personalized pens that are large cannot be held properly while writing, the ones that are too slender might make it difficult for customers to read the information printed on it.
